Home » Blog » Sales Process » Stop Ghosting Your Customers! How Video & Real-Time Updates Are Changing the Game 

Stop Ghosting Your Customers! How Video & Real-Time Updates Are Changing the Game 

Category - Sales Process
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Larry Bruce

February 7, 2025

Let’s be real—customer expectations aren’t just high; they’re sky-high. People want instant answers, complete transparency, and an experience that doesn’t make them feel like they’ve been thrown into a black hole while waiting for their car to be serviced. So, if your dealership is still relying on old-school phone calls and vague status updates, you’re losing customers faster than a sports car on an open highway.

But fear not! The future is here, and it’s all about video communication and real-time updates. Let’s break it down. 

Lights, Camera, Customer Satisfaction: Why Video Communication is a Game-Changer 

Imagine this: A customer drops off their car for service, and instead of a cryptic phone call later in the day, they get a live video call from the technician. No more “uhhh, yeah, we found something” conversations. Instead, they can see exactly what’s going on under the hood. 

Why This Works: 

Transparency Builds Trust – When customers can see the wear and tear for themselves, they’re more likely to approve necessary repairs without hesitation. No more suspicion, no more frustration. 

Personalized Experience – A face-to-face interaction—even through a screen—makes the service feel more human and less transactional. 

Faster Decisions = Faster Service – When a customer understands the problem in real-time, they make faster decisions. That means fewer delays and more cars serviced per day. 

Bottom line? Video calls don’t just improve customer experience—they increase approval rates and boost revenue. 

Real-Time Updates: No More “Where’s My Car?” Mystery 

Let’s talk about the second biggest frustration customers face—being left in the dark. Nobody enjoys calling the service department just to be put on hold and hear some bad elevator music. 

That’s where real-time updates come in. Whether it’s GPS tracking, automated text alerts, or an interactive service dashboard, keeping customers informed is the difference between “Wow, this dealership is on top of things” and “I’m never coming back here again.” 

The Perks of Keeping Customers in the Loop: 

  • Live Status Updates – Let customers track their car’s progress just like they track an Amazon package. Simple, effective, and appreciated. 
  • Precise Time Estimates – Instead of the classic “It’ll be ready soon,” give them an actual ETA so they can plan their day accordingly. 
  • Proactive Communication – If there’s a delay, don’t wait for the customer to call—get ahead of it with an update. That’s how you turn a potential frustration into a moment of trust.

Innovation = Customer Loyalty (And More Sales) 

At the end of the day, this isn’t just about making customers happy—it’s about building long-term loyalty. A dealership that embraces video communication and real-time updates isn’t just providing a service; it’s offering a premium, frictionless experience that keeps customers coming back. 

🚀 Want to future-proof your dealership? Get on board with these innovations. Because the dealerships that fail to adapt? They’ll be left in the dust.

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