I’m gonna have to drop some hard truth on you:Google’s old-school keyword-based ad model, the one that printed billions off of people typing “best SUV under $30K”… is dying. Actually dead. Finished. Rolling into the sunset like a 2003 Pontiac Aztek may be more accurate. Why? Because people aren’t searching like they used to. Now […]

Let me lay it down for you: autonomous mobility ain’t a moon-shot anymore—it’s your next-door neighbor stealing your customers.  Waymo’s moving a hundred thousand real, paying humans every single week through Phoenix, San Francisco, and LA. Meanwhile in China, Baidu’s Apollo Go has already clocked 9 million robo-taxi rides. That’s not a test run, that’s […]

“If you have to feed it you lost money” That was my Grand Pa’s saying, he was a cattle trader in West Texas for his entire life. Everyone is hyped about acquiring used inventory right now, snapping up cars from the public, locking in trade-ins, and grabbing off-lease gems. That’s the “ingestion” side of the […]

In the dog-eat-dog world of the automotive industry, if you’re not keeping your customers locked in and engaged, you’re leaving money on the table. This isn’t just about selling cars—it’s about building an empire of loyal customers who keep coming back, trade up, and spread the word. So, how do you make sure your dealership […]

Let’s be real—customer expectations aren’t just high; they’re sky-high. People want instant answers, complete transparency, and an experience that doesn’t make them feel like they’ve been thrown into a black hole while waiting for their car to be serviced. So, if your dealership is still relying on old-school phone calls and vague status updates, you’re […]

Listen up, because this is the game-changer most dealerships overlook. Exceptional customer service isn’t some optional perk—it’s the fuel that keeps your business running. If you want customer loyalty, repeat business, and a rock-solid reputation, you need to train your team like champions and hold them accountable like their paycheck depends on it (because it […]

Take your automotive service game from zero to sixty faster than a Tesla. We all know today’s Dealership Biz is fast-paced, blink-and-you’ll-miss-it, so not using tech is not an option, You need tools. You need applications. However efficiency is still lacking and its harder than every particularly in service to keep customer information straight.  So, […]

Alright, buckle up because we’re about to crank this conversation into overdrive. In the cutthroat world of the automotive industry, “meh” customer service just doesn’t cut it anymore. You want loyalty? Repeat business? Raving fans who treat your dealership like it’s the holy grail of car service? Then your service advisors need to stop being […]

Click here to download your example Data Licensing Agreement Let’s get one thing straight—your dealership’s data is gold. No, scratch that. It’s platinum-encrusted rocket fuel for your business. But here’s the problem: you’ve got vendors, tech partners, and third-party services all dipping their hands into that data, often without clear rules on what they can […]

Alright, folks, let’s cut to the chase. January 27, 2025, isn’t just another date on the calendar. It’s the day the FCC rewrites the rules of automated marketing communication with the new TCPA "one-to-one consent" requirements. If you’re still operating like it’s 2023, you’re about to get blindsided. But don’t worry—I’m here to lay out […]